It's no secret that TikTok has been dominating the social media space for the past few years, leaving rivals to come up with new ways to try and lure creators and audiences to their platforms. A couple of years ago, Snapchat debuted Spotlight, a dedicated tab on its platform that allowed creators to submit their videos for a chance to be showcased on the front page and also earn some money. At the time, the company offered one million dollars each day for creators. Now, that sum has been decreased.
first Snapchat once again reduces its Spotlight fund published
via QUANCEA